How Long Does It Take to Create a Commercial Animation?

When creating an animated commercial for your business, one of the first questions that you may ask is, “How long does it take to create a commercial animation?”

The answer depends on several factors such as Animation style, video length, complexity of the project, revision, production requirements, etc. Simple animations can take a few weeks to make, whereas more detailed commercial animations can take several months.

Learning the animation production process can help you manage your expectations and plan your marketing activities effectively.

Average Timeline for a Commercial Animation

On average, a professional commercial animation takes 4 to 12 weeks to produce.

While a fully tailored 60 to 90-second animation with intricate graphics, character animation, and numerous modifications can take much longer, a basic 30-second animated commercial might be completed in a month. The production schedule varies according to the project’s scope and requirements.

Top 7 Stages of the Commercial Animation Process

There are seven top stages we can discuss here:

1. Discovery and Planning (2–5 Days)

Planning is the first step in every successful animated commercial. During this stage, the animation team learns about your company, target audience, objectives, and core message. This helps to establish a clear direction for the project before it begins. This step can proceed more quickly if your requirements and content are well-prepared.

2. Script Writing (3–7 Days)

A well-written script keeps viewers interested while effectively conveying your message. The animation’s duration is generally determined by the script’s length. If numerous stakeholders have to approve the script, this phase may take longer.

3. Storyboarding (3–7 Days)

After the script is approved, the animation team develops a storyboard. An illustration of how each scene will appear in the finished film is called a storyboard. It guarantees that everyone is in agreement on the creative approach and helps detect possible problems before animation starts.

4. Design and Asset Creation (1–2 Weeks)

The animation’s visual components are created during this phase.

Depending on the task, designers could produce the following:

1. Characters
2. Icons
3. Illustrations
4. Backgrounds
5. Brand elements
6. Motion graphics resources

More detailed designs usually necessitate extra production time.

5. Animation Production (1–4 Weeks)

Animation is usually the most time-consuming part of the process. During this phase, all visual aspects are brought to life through motion, transitions, effects, and scene construction. Simple motion graphics animations can be performed fast, whereas character-based animations sometimes take more effort and attention to detail.

6. Voiceover and Sound Design (2–5 Days)

During this phase, expert voiceovers, sound effects, and background music are added. In order to produce a professional commercial animation and increase viewer interest, good audio quality is essential.

7. Revisions and Final Delivery (3–10 Days)

The majority of animation projects go through one or more rounds of editing. After reviewing the animation, clients ask for necessary changes. The number of modifications has a substantial impact on the entire timeline. After approvals, the final animation is generated and delivered.

What Can Increase Animation Production Time?

Animation timelines can be extended for many reasons.

Complex Animation Styles

3D animation, complex motion graphics, and character animation typically take more time than simple 2D animations.

Frequent Revisions

Multiple rounds of feedback and adjustments might cause project delays.

Longer Video Length

Naturally, it takes longer to produce a 90-second commercial than a 30-second one.

Custom Illustrations

Extra development time is frequently needed for projects that need original artwork and complex layouts.

How to Speed Up the Commercial Animation Process

There are several methods to assist in speeding up production if you have a deadline.

1. Provide explicit project requirements from the start.
2. Timely approve texts and storyboards.
3. Collect feedback from all stakeholders.
4. Select an experienced animation business.
5. Avoid unneeded edits.

A streamlined approval process can dramatically minimize manufacturing delays.

Conclusion

So how long does it take to make a commercial animation? Depending on the complexity of the project, animation style, and the need for revisions, the process usually takes four to twelve weeks for most organizations.

Proper preparation, clear communication, and collaboration with an experienced and reputable animation business are essential for creating a successful animated commercial. Businesses may generate high-quality commercial animations that support their marketing goals while also providing long-term value by knowing the animation production process and setting reasonable expectations. Choosing a reputable animation partner can also assist in assuring a smoother production process, quick delivery, and professional results that are consistent with your brand’s aims.